Trial By Media: Corby Versus Korp

Discussing the media coverage of Corby and Korp trials, Aoun points out that 'Corby and Korp became brand names in popular culture - the mere mention of their names now resembles brand recognition or product placement via 'stated attributes and communication'. It was the way the media communicated these attributes that concerns us - they 'branded' us by way of moral panic or mass hysteria.'