Marketing the Notion of 'Home' in Phillip Noyce's 'Rabbit-Proof Fence'

In conversation with director Phillip Noyce, Rebecca A Laycock revisits the promotional campaign for the acclaimed, highly successful 2002 film Rabbit-Proof Fence, whose story about three Aboriginal children braving the Australian desert after escaping their settlement touched audiences both here and across the world.

Additional keywords:
Stolen Generations, Indigenous, distribution, exhibition, screen business.