Veiled Ambition (ATOM Study Guide)

Frida is a young Lebanese woman with a thick Aussie accent and a dream of creating her own fashion empire. When she wins $4000 in a radio competition, Frida opens a shop in Sydney Road Coburg, hoping to create a fashion emporium for Islamic women. But business is slow. With creditors knocking at her door, Frida ditches the slow-selling hijabs to make room for a glamorous range of Hollywood styled gowns.

But just as success is back on the agenda, Frida's new husband Albert asks her to move to Sydney where he is building a house for their future family. Albert is captivated by Frida's ambition but he also has his own dreams of making it as a big time boxing promoter.

With passion, humour and relentless stamina this 'little Aussie battler in a scarf' negotiates her long distance romance and the dramas that ensue when couture and cultures collide.Veiled Ambition was produced by Jeni McMahon and written and directed by Celeste Geer.

The documentary is suitable for students at secondary level. It is of specific interest and relevance to teachers and students of Studies of Society & Environment (SOSE/HSIE), English, Business Studies and Fashion Design.