Gruen: The Good the Bad and the Ugly of Advertising (ATOM Study Guide)

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Gruen: The Good the Bad and the Ugly of Advertising (ATOM Study Guide)
SKU:
SG1483
Content Type:
TV Documentary Series
Year Levels:
7-12
Learning Areas:
English
Learning Areas:
Media Studies
Learning Areas:
Visual Communication Design
Learning Areas:
Ethics
Learning Areas:
Philosophy/RE
Learning Areas:
Business Management
Learning Areas:
Psychology
Key Themes:
The Mechanics of Persuasion, Ethics and Social Responsibility, Reputation and Brand Purpose, National Identity
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Product Overview

Synopsis

Gruen returns for another series to find out why we buy what we buy. And why the ads on the side of our internet browser want us to buy more. Wil, Russel, Todd and a team of new and familiar faces return to deconstruct our vast advertising landscape which gets more freakishly sophisticated every year.

Curriculum Links

This ATOM Study Guide is aimed at middle and upper secondary school levels, with relevance to the following subject areas: English, Media Studies, Visual Communication and Design, Ethics, Philosophy, Business Management, Psychology.