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In this 25-minute video, VCE Media teacher Brett Lamb discusses the dynamic and changing relationship between media and audiences. This video is a terrific primer for teaching the aspects of 'Agency and Control in and of the Media' as part of VCE Media Unit 4.
The video looks at the complex relationship between media and audiences, including the shifting power dynamic between individuals and institutions; the rise of participatory culture; claims of audience agency; traditional means of distribution versus spreadability; and new modes of consumption and reception, focusing on television.
About the Presenter:
Brett Lamb is a media educator and writer. He is co-author of Heinemann Media and maintains the media education website Lessonbucket. Throughout his career, Brett has presented workshops and seminars on topics as diverse as comic books, film noir, superhero narratives, social networking, action movies, filmmaking, film editing and VCE Media. He has worked for the Victorian Curriculum and Assessment Authority (VCAA), the Australian Curriculum, Assessment and Reporting Authority (ACARA), the Australian Institute for Teaching and School Leadership (AITSL) and IP Awareness. He is currently a leading teacher at East Doncaster Secondary College and co-teacher at Monash University.
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