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Bespoke is an engaging, amusing, irreverent but ultimately thought-provoking look at the rise of the handmade, bespoke, locally produced and artisanal. Writer and presenter Marcus Westbury takes us from Newcastle to New York, from the lovingly crafted to cutting-edge technology, from artisanal jewellers and wood-turners to craft distillers and 3D printers. He wants to find out why so many of us are making, who is buying and whether this phenomenon is here to stay. Is this just an old arts-and-crafts movement in hipster clothing, or are we experiencing a profound cultural and technological shift that could remake our cities, our economies and our communities? In the last decade, the number of people making arts, craft, and bespoke and artisanal objects in Australia has grown enormously. The number of people making jewellery alone has increased by 700 per cent. Technology has given artisans and entrepreneurs access to international markets, and consumers are increasingly rejecting mass-produced products in favour of the handcrafted and unique. Everything from beer brands to breakfast cereals are labelled 'handmade' and 'artisanal'; property developers are selling 'handmade' apartments; and Etsy – the eBay for the handmade – is now a billion-dollar business. Marcus explores how genuine makers strike a balance between affordability and authenticity, and asks, 'How big can you grow without losing something essential?' He explores a movement that has been called 'the next industrial revolution' and unpacks the hype from the truly revolutionary potential.
Over the last decade in Australia there's been a massive growth in the handmade, the artisanal and the bespoke. Marcus Westbury goes from knifemakers to 3D printing labs to find out what's going on.
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