Signalling a shift away from the relationship between brands' identities and the products or services they provide, the practice of businesses using advertising to align themselves with progressive social causes has increased markedly in recent years. Speaking to marketing experts Abas Mirzaei and Ben Neville, Benjamin Riley examines the motivations behind this phenomenon, as well as its consequences – for companies and society alike.
Talking Society, middle years, senior secondary, woke capitalism, corporate responsibility, ethical consumption, public relations, Friedman doctrine, Milton Friedman, sweatshops, ANZ, #holdtight, LGBTQIA+, same-sex marriage, Gillette, 'The Best Men Can Be', Nike, Colin Kaepernick, Heineken, 'Worlds Apart', Pepsi, Kendall Jenner, Always, 'Like a Girl'
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