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  • One Step Ahead: The
  • One Step Ahead: The ?oolhunting?Phenomenon

One Step Ahead: The 'Coolhunting' Phenomenon

$3.61
SKU: 01480-SE54
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    Lieu Thi Pham looks at coolhunting – the practice of identifying trends in order to market them back to the masses. The article covers finding cool, the history of cool, and big corporations and the ethics of cool.

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