Playing at Being Social: A Case Study of Social Media and Online Games in Shanghai

Once the preoccupation of 'hardcore' gamers, MMOGs (massively multiplayer online games) have now become casualised and part of the daily diet of many millions of SNS users. In each different place, the types of games played and social media deployed are reflective of the locality. One region demonstrating a variety of game play is the Asia-Pacific region, with locations such as Japan, South Korea and China indicative of this diversity.