How can we entice filmmakers to keep making good films, and what can we do...to make the industry more profitable and sustainable for content producers? Adam Smith argues that understanding the role and replaceability of the middlemen is key to shifting the balance in favour of content creators.
Additional keywords: value chain, territory distributor, sales agent, equity financier, funding, revenue, investment, capital, return, development, Chris Anderson, Anita Elberse, long tail, blockbuster, Australia.
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