Bollywood Reinvented: Kissing, Zombies and Aliens

Jerry Clode notes that, [W]hile Indian nationalism and Hindi cinema have maintained an intimacy since their respective inceptions, patriotism and historical conventions are being re-cast to address an increasingly disparate audience base.' Clode points out that Bollywood is finding relief from domestic headaches through its own global expansion. Consequently, 'meeting the rising expectations of diasporic and globalised audiences while remaining faithful to traditional fan bases has become the primary concern of big budget Bollywood.'