Raschke points out that 'The contemporary media landscape is heavily saturated with competing segments of dissonant information. On television, these segments come in an incredibly diverse range of forms, such as programs, advertisements, sound bites, voice-overs, written text and soundtracks. The primary motivating force behind each of these forms is to capture and keep the viewer's attention: to entertain.' The article provides a case study of 60 Minutes.
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