'Selling Australia' (A Study Guide)

'Selling Australia is four part series which explores the relationship between Australia's self-identity and the promotion of Australia's image overseas. It is an excellent resource, suited to the needs of high school students at middle and senior levels and also appropriate for tertiary students enrolled in programmes such as tourism and hospitality, international studies, politics, marketing, public relations, communications and Australian Studies. The series travels around the 'Golden Triangle' of Australian tourism (Sydney, the Barrier Reef and the Rock), as well as giving an insight into 'Brand Australia' - the way in which Australia is communicated to prospective international visitors.'