Double Standards in Cultural Judgements

'I teach television and film from a cultural studies perspective. This means that one of my projects in teaching is to try to pursuade students to give up snobbery when they judge culture. I find that most students enter the university with a series of middle-class value judgements very strongly in place. They have learned these from wider culture before they ever reach the classroom, and they seem like commonsense. They still know (contra postmodernism) that commercial culture (popular culture/commodified culture/mass culture) is bad, while non-commercial culture (art/public service broadcasting/high culture) is good.'