Are We Selling Out Our Culture?: The Influence of Product Placement in Filmmaking

In this article, aimed at senior secondary students of Media, Nitins discusses different forms of advertising and product placement and their impact on the American film industry. 'The challenge facing the film industry is to find a way to fulfil the financial and commercial agreements now synonymous with cinema, and yet ensure they do not adversely impact on the director's creative ability to construct a film as they see fit - for economics and aesthetics co-exist simultaneously, as it were.'