Winning Someone's Heart: The Bachelor, Reality Dating and the Gamification of Love

In the era of Tinder and polyamory, love certainly wears a different face – and it's the challenging of exclusivity as a given and the rejection of marriage as the sole end point that are both exploited and reinforced by The Bachelor. Jessica Alice examines the enduring popularity of this fourteen-year-old series worldwide and its implications on twenty-first century romance and relationships.

Additional keywords: The Bachelorette, UnREAL, game, capitalism, consumerism, racism, discrimination, heteronormative, monogamy.