Bodies-in-Stereo: Advertising at the Interface

'"The mutant baby" is an image from the TDK advertising campaign for its range of entertainment technologies, featuring the slogan 'Evolve to TDK'. TDK's representation of a posthuman existence underlines the shifting status of the body in the digital landscape. Resplendent with dumbo-sized ears and square, computer-screen eyes, this blonde-haired, blue-eyed Aryan throwback beams gorgeously out of the image. In a warped twist on the Nazi eugenics project, this mutation of the "master race" fantasy has evolved facial features to accommodate the increasing auditory and visual stimuli in the information age. With eyes suited for the computer terminal and ears attuned to signals from the satellite dish, the acceleration of the species is depicted as an inevitable consequence of the heightened consumption of digital and electronic media.'