Gruen Transfer, The ?Series 3 Episode 04

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Gruen Transfer, The: Series 3 - Episode 4 (ATOM Study Guide)

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SKU: SG695

Year Levels: 9-12

Streaming Content: The Gruen Transfer

The Gruen Transfer is a show about advertising – how it works and how it works on us. Hosted by Wil Anderson, the show decodes and defuses the commercial messages that swirl through our lives.

In its first year, The Gruen Transfer notched up a number of records, including the highest rating for an entertainment debut on the ABC (its first episode had nearly 1.3 million viewers). It also regularly won its time slot ratings, averaging 1.25 million viewers a week, and performed brilliantly in all adult demographics. The show's website was flooded with people wanting to take the opportunity to make their own ads (10,000 of them across the ten weeks of the show).

Wil is joined each week by some of the best and brightest minds of the advertising industry, experts prepared to share the ideas and insights that drive them. Each episode features news from the world of advertising and examines the tactics used to sell particular products, whether it be cars, chocolate or cleaning products. In the regular segment 'The Pitch', agencies compete to fulfil a seemingly impossible brief. This season also features the hunt for the 'Worst ad. Ever', with a contender for the title screened each week.

In this episode:

Ad using oil spill to promote holiday tourism; play the Endorse Me game – Kevin Rudd; how do you sell ... deodorants; The Pitch – PB's oil spill is a 'good thing'; Ad Crunch – Cannes Grand Prix award for 2010, Old Spice; the 'Worst Ad. Ever.' – Doc Bottom's Aspray.

Important topics covered in this episode include ads and contemporary news issues, turning bad publicity into positive spin, and what makes an award-winning ad.

Curriculum links

This study guide is mainly aimed at middle- and upper-secondary school levels, with relevance: