Gruen Transfer, The: Series 2 - Episode 9 (ATOM Study Guide)

With the rapidly changing contraction in the world economy, the hard-sell just got much harder. Despite economic stimulus packages, many people are spending less on consumer goods, conserving their money and putting off buying products like cars, furniture, whitegoods and clothes. Changes in spending priorities and less money circulating are certain to have an influence on the advertising industry and in the first program of the second series, some of these consequences of how we spend are already being reflected in advertisements. Gaining our attention and bending our will to spend just became more challenging.

Curriculum links

This study guide would be suitable for middle and senior secondary students as well as tertiary students studying:

• Marketing
• Advertising
• Public relations
• Media studies

For secondary students, the themes and issues explored relate to:

• Media Studies
• English
• Graphic Design
• Ethics and Philosophy
• Psychology
• Culture and Society