Long dismissed as little more than advertisements for record labels, music videos have always faced an uphill battle in achieving significant artistic recognition. But as ACMI's ode to the format reveals, the music video has evolved since its inception to become one of the most vital and widely consumed staples of modern pop culture, writes Anthony Carew. Additional keywords: middle years, senior secondary, new & notable, film clip, Jonathan Glazer, Chris Cunningham, Spike Jonze, Michel Gondry, MTV, new media
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