Hopes and Fears: Television Advertising and the Same-sex Marriage Postal Survey

The Australian same-sex marriage postal survey was a controversial, hard-fought and often emotionally draining process that culminated in a resounding victory for the 'Yes' vote. On the frontline of both campaigns' strategies were their television advertisements, which sought to capture the zeitgeist, change minds and maximise voter participation. Peter Quinn looks at three commercials from each campaign, and analyses their message, overall approach and effectiveness.

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Teaching Media, middle years, senior secondary, LGBTQIA+, queer, plebiscite, The Equality Campaign, Coalition for Marriage, Kerryn Phelps, political advertising