Please Mr Frodo, Is This New Zealand? Or Australia?'

The appropriation of JRR Tolkien's Middle-earth by Tourism New Zealand following the success of Peter Jackson's films of The Lord of the Rings trilogy and the release of the first part of The Hobbit has been met with accusations of cultural racism by Maori, misrepresentation by Pakeha and re-appropriation by independent British filmmakers, writes Michael Organ.

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