Audiences - An Introduction

Audience is one of the key concepts that many teachers find most difficult to deal with. This pack presents introductory materials on each of the main audience issues likely to be encountered by post 16 students of Film or Media Studies.

Contents:
Objectives Teachers' notes and Essay Questions
Unit 1: Audience: an introduction
Unit 2: The audience and the text
Unit 3: Theorising audience behaviour
Unit 4: Targeting the audience
Unit 5: Audience research
Unit 6: The role of advertising
Case Study 1: Cinema
Case Study 2: Television
Glossary
Resources, references and further reading