Gruen Planet: Series 3 - Episode 5 (ATOM Study Guide)

Gruen Planet – a show about advertising, PR, marketing, spin and everything else they use to make us buy stuff we don't need. In this new series, Gruen Planet will run an X-ray across the world and unpick the stories that affect us all. Does the most awarded ad on the planet actually work? Is Apple's formulaic marketing now working against it? Why would a network refuse to run a specific ad? Does a pope need a publicist? How do you sell the footy finals?

Each week, host Wil Anderson will be joined by regulars Todd Sampson and Russel Howcroft, along with some of Australia's smartest communications experts. They will take us inside the persuasion business and explain why the world appears not as it really is, but as others want us to see it.

In this episode, the Gruen team examines:

• Chickens in ads
• Kmart's 'ship my pants' ad

Curriculum Links

Gruen Planet has cross-curriculum application across several Australian Curriculum subject areas. In particular, Gruen Planet has application as a learning resource in:

• English
• Media Studies
• Commerce
• Economics
• Political Studies
• Cultural Studies
• Civics and Citizenship

Gruen Planet subject matter and pitch is appropriate for secondary school students in Years 8–12.