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Gruen (2016) (ATOM Study Guide)

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SKU: SG1357

Gruen returns for another series to find out why we buy what we buy – and why the ads on the side of our internet browser want us to buy more.

Wil, Russel, Todd and a team of new and familiar faces return to deconstruct our vast advertising landscape, which gets more freakishly sophisticated every year.

Expect to see a panel of experts tackle topical local and international stories, as well as marketing and spin from the sublime to the ridiculous, to the utterly everyday. No topic is too big or small, too stupid or too serious to escape the Gruen treatment.

Curriculum links
This study guide is aimed at middle and upper secondary school levels, with relevance to English, Media Studies, Graphics, Social Studies, Ethics and Philosophy, Business Studies / Marketing, and Psychology.

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