The Rise of Raunch: Teaching about Raunch Culture and Stereotypes in Primary Schools

Primary schools are beginning to see a phenomenon that has crept down from secondary schools: sexting, sexual assault, and inappropriate sexual behaviour and language. As media consumers, children are bombarded with gender stereotypes, an obsession with body image, and sexual themes in everything from films, tv, advertising and music videos to cartoons, games and magazines. In this article, Lee Burton, who researches the effects of pornography and raunch culture in both primary and secondary schools, provides information and strategies that empower children aged nine to twelve to become critical of media messages and to be aware that raunch culture is a construction.

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