The Phenomenon of Political Television Advertising in US Presidential Elections

Jane Levin explores the world of the political television advertisement in the US, discussing ads from their origins to the present day 'blockbusters' that attract huge costs and demand high production values. As Australia's political process becomes more 'Americanized', it is pertinent to compare the content of the political ads used in our own election campaign/s, and the rules and regulations governing what can and can't be shown, with the US experience.